Sell Your Property Fast With These Top Industry Secrets

You’ve made the decision to sell your property and already you’re feeling overwhelmed. Where do you start?

Selling your home is a huge decision to make, but the right preparation will ensure the process goes as smooth as possible. Remember that first impressions count, and you only get one chance to make a good impression. Most buyers decide within seconds if they’re going to place an offer on a property, so make sure it counts because you never get a second chance to make a first impression.

Here are our top tips for not only getting a quick sale but also the best possible price.

No. 1: Understand Who Your Market Is

There’s no ‘one-size-fits-all’ when it comes to the property market. Everyone has different needs, so not everyone will be interested in purchasing your home. A young professional couple will have different needs to empty nesters or a growing family. By understanding your market it helps to determine the best ways to prepare and present your property for sale. An experienced and successful real estate agent will know how to market your property and can provide an insight into likely buyers.

No. 2: Presentation is Key

You would probably be surprised at the number of sellers who don’t bother cleaning their property before a viewing or home open event!  At some point in time you’ll need to declutter, so why not start right now and get rid of everything you don’t need, use, or want, prior to putting your home up for sale.

Buyers like to look at a clean, fresh, blank canvas, so besides decluttering you should clean and repaint your property. We suggest neutral tones when repainting. Don’t forget to remove wall ornaments and photographs and repair all holes and chips prior to painting. By decluttering and removing all wall clutter, you’re making spaces look cleaner and bigger. If you don’t have time to do this work, it would be well worth your while to hire someone to take care of this for you.

Again, going back to first impressions, spend some quality time in the garden, trimming, raking, weeding, and mowing. Sometimes a first impression is a drive-by impression, and you don’t want to lose a potential buyer because your yard is a mess. If you’re short on time, hire someone to do this work for you. If your garden looks neat and tidy it’s more likely that your house will be neat and tidy too, and certainly more likely that you’ve taken good care of your property.

A completely empty property does not always present well, with buyers being unable to determine room sizes if there’s no furniture to provide perspective. A good agent will be able to offer suggestions for either engaging the services of a professional stylist to add some key furniture items to improve presentation, or alternatively to enhance photos of rooms with digital images.

No. 3: Determining the Best Selling Method

Private Treaty and Auction are the two common methods for selling property.

• Private Treaty means you get to set the selling price of your property. Your property will then be marketed by your real estate agent using this price to receive offers on your behalf. Your agent will negotiate with buyers to try and achieve a price as close as possible to your price.
• Auction is a different method of selling real estate. This marketing approach involves attracting buyers based on the merits of the property, instead of the potential price of the property. The maximum possible price for the property is obtained via competition, which is encouraged by the agent in order to achieve the best possible price without the restriction of a price ceiling.

Both selling methods have merit, and your agent will explain these to you in more detail. Make sure you’re fully informed and are quite comfortable with your chosen method of sale. Trust that your chosen agent will do everything in their power to achieve the very best outcome for you.

No. 4: A Good Marketing Campaign Is Key To Selling Your Property Fast

Many property sellers balk at the expense of a property marketing campaign, which is unfortunate because a well thought-out marketing campaign could be the best investment you’ll ever make. Consider your marketing campaign an investment – not an expense. A great marketing campaign is essential to maximise the very best price for your property. It needs to expose your property to the maximum number of buyers and present your property in the best possible light.

At (Business Name) we have years of experience formulating marketing campaigns for all types of property. We’ll keep it within your budget and ensure you’re kept fully informed at all times during both the marketing and selling processes.

Of course we have many more tips for selling your property in the shortest amount of time, like –

• Allow viewers to peruse the property by themselves, without your input.
• Make sure your front door is attractive and welcoming. Buy a new mat!
• Place fresh flowers in the home.
• If appropriate, have an open fire roaring during inspection times.
• Do not leave pets in your home during inspections. In fact, don’t leave any sign of pet’s living at your property. Remove all bowls, toys etc.
• Make sure closets are tidy, but not too full.
• Light up your home. Do whatever it takes to make your home bright and cheery.
• Put a third of your stuff into storage. Buyers don’t want or need to see it.
• The kitchen is vitally important to the successful sale of your home. Remodel it if necessary.
• Make sure your home is show-ready at all times.
• Clean, clean, and clean everything again, including light switches, curtains, doorknobs. Make sure your windows are clean. Shine all the taps.
• Replace old handles on drawers and cabinets.
• High-pressure clean the driveway.
• Check for mould!
• Replace the old letterbox.
• Get all the clutter off your refrigerator.
• All benches in kitchen and bathrooms should be cleared.
• Clean the oven, and have the carpets cleaned.

We will go through all of these points with you during our initial appointment.

If you would like to speak to an experienced agent regarding the sale of your property, book a market appraisal, or discuss marketing options, please don’t hesitate to contact (Name) at (Business Name) on (phone number). We’re at your service, and we’re ready to take your call. Let’s get this done!